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purple_beard

Cuphead gets kids meal toys

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Weirdly this feels like a huge step for Cuphead brand recognition. Like I know Cuphead is getting its own cartoon but fast food toys seems so specifically mainstream that I'd only expect it from big established properties in movies and TV, or at most Super Mario, Sonic, or Pokémon, some of the biggest and most recognizable video game franchises ever. For this indie developed game to get this is impressive (also totally deserved, Cuphead is great).

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I do like how Arby's promotional team will make little game/anime/"nerd culture" oriented crafts out of their food packaging materials.  Still, that's pretty big for Cuphead coming out of this which is pretty impressive!

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