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Kezay

Thinking on Doug Bowser's E3 Debut

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So our first E3 without Reggie has come and gone. 

 

The man that made waves during his E3 stage debut nearly 15 years ago amidst a period of transition within Nintendo quickly became a household icon that would grow and endure throughout the entirety of his tenure with the company.  I mean, it's quite the pat on the back when fans largely considered him part of the Triforce when he, Satoru Iwata and Shigeru Miyamoto showed up to present Nintendo's E3 efforts together.  He saw Nintendo through their highest highs and lowest lows and for every moment that many fans couldn't wait to hear about the next big project from some of the company's biggest names there was always a want to see how Reggie would be involved in debuting the next big thing. Reggie's retirement was announced back in February to be effective on April 15th, well over a month ahead of E3. Various members both within and outside the gaming industry congratulated him on a job well done and expressed their thoughts and gratitude regarding his impact and influence on the world of gaming.  15 years is a long stretch for anyone at any company so it's quite the torch to have to pass for the next one in line lucky enough to have that honor.

 

Enter Doug Bowser.

 

Doug Bowser is definitely no Reggie, but there isn't a need for him to carry the same torch that Reggie did.  Those are some big shoes to fill and very few executives out there could even promote that same level of energy.  If nothing else Doug Bowser at the very least has come to embody the fun loving and imaginative culture of the company.  Besides the obvious parallels between his name and the Koopa King and playing to that gag in first E3 presentation he seems to have a pretty good grasp on what it means to carry the weight of the brand and project the values and culture of the company in his public appearances.  If nothing else, the man is off to a solid start and while his mannerisms are more subdued than his predecessor I'm looking forward to seeing how he comes into his own as the head of legendary brand and all that it entails.

 

It's also pretty interesting how Reggie was ushered in with the announcement of a major new entry in the Zelda franchise as was Doug this past week as well. 

 

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It really is nice to see how quickly the community has embraced Doug Bowser. Reggie has had such meme-status iconography for so many years now but fans already seem totally on board for Bowser to be the face of NoA.

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I mean Reggie got popular because he rolled up on stage out of nowhere and took Nintendo from quietly struggling to "kicking ass and taking names."
And then later for his connection with fans and all that.
Probably won't ever be an entrance that explosive again, but gotta at least wait long enough to see what the guy is like outside of the wave of sentimentality for his predecessor.

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